Consumer Retail – Create an Omnichannel Buying Experience for Greater Revenue and Profitability
This playbook outlines how retail organizations can leverage a marketplace of ecosystems (cloud, financial, advertising, social, mobile) to offer compelling new sales capabilities and experiences.
Highlights
Consumer retail requires optimized business architectures to create in-store and online customer experiences
Access the roadmap for transforming digital business from an Interconnection Oriented Architecture® (IOA®)
Learn how achieving these goals requires a platform that supports three critical elements